Analytics and Measurements

This page has information about how to track, analyze, and generally measure your website against various rubrics.

Traffic

These sites will help you to analyze the traffic on your website.

Google Analytics

Learn more about where your visitors come from and how they interact with your site. You’ll get the information you need to write better ads, strengthen your marketing initiatives, and create higher-converting websites. Learn more about the benefits. Google Analytics is free to everyone, whether you are an advertiser, publisher, or site owner.

Features:

  • Advanced Segmentation
  • Motion charts
  • Custom Reports
  • Fast Implementation
  • Keyword and Campaign Comparison
  • Custom Dashboards
  • Adwords Integration
  • Internal Site Search
  • Benchmarking
  • Trend and Date Slider
  • Ecommerce Tracking
  • Funnel Visualization
  • Site Overlay
  • Email Reports
  • Geo Targeting

Server

Google Safe Browsing diagnostic tool

This tool will let you see if Google thinks your site is a spam site or a site promoting spam software.  If will give you this information about your site, the sites your site is affiliated with, and other sites on the same network as your site.  In order to use this script, just replace the word “example.com” in the URL below:

http://www.google.com/safebrowsing/diagnostic?site=example.com

Site Usage

Crazy Egg

“Visualize your visitors” Features: (from the crazy egg overview page)

  • Test
    • Create tests to figure out what people are doing on your website.
  • Overlay
    • Learn more about each element on your page.
  • List
    • Take a look at the hard data. You can also export the information and play with it using your favorite spreadsheet application.
  • Heatmap
    • A picture of where people clicked on your site. This tells you what’s hot and what’s not, so you can make changes that matter.
  • Confetti
    • Dig a little deeper and find out where people click based upon the things like: Top 15 Referrers, Search Terms, Operating System, Browser, etc…Ever want to know what type of traffic clicks more ads? Confetti can tell you the answer!
  • Share Your Results
    • Share data with people who matter to you. Clients, bosses, imaginary friends, and people you are trying to sell ad space to.
  • Blocking
    • Tracking your own clicks is silly.
  • Automatically Archived Results
    • Test results are saved automatically so you can look at them later. We store an exact copy of your page so you can make design or content changes and compare how those changes affect the results.
  • RSS and email Notifications
    • This helps you stay informed on all of your tests that are running. You can pick to be notified via email and/or RSS.
  • Live Reporting
  • With Crazy Egg your reports are always current; no waiting 24 hours to find out what’s been happening on your site.